Start using Search Engine Marketing (SEM) with Pay Per Click (PPC) to increase business leads for more sales!
In the olden times, people do business by putting pages of advertisements outside the windows of their shops. Then came newspapers with the classifieds section with ad spaces and people started advertising aggressively in them. During those times, businesses benefited from advertising in the newspapers and brought in large sales volume. But advertising on the newspapers is history and is rather expensive when compared to the latest trends in advertising.
The classifieds section costs about 35 dollars for a 3-line
advertisements. But not many has turn to classifieds nowadays as its more catered to the job market, property and automobile
markets, though many have turn to online
portals to advertise for their businesses nonetheless. Standard quarter page advertisements in
the newspapers will cost you easily $4000 and up to about
$30,000 for a full page color advertisement in the daily newspapers.
Now there is a much more economical way to advertise. Using the latest internet search engines to target the specific markets to advertise your business. This process of Search Engine Marketing (SEM) is known as PPC, also known as Pay Per Click advertising.
PPC also means that the advertiser only pays when an interested person clicks on the ads. The advertiser does not need to
pay anything when no one clicks on the ads but yet enjoy the benefit of having their ads being broadcast for free also known as impressions.
Forget all those sales gimmicks of having premium listings in portals or directories to place your banners. There is no targeted traffic and what you are paying for is to have a presence in their websites that's all! You are just paying for free impressions. The chances for a customer conversion is also very minimal and you are just merely wasting your advertising budget.
Real Life Case Study
We have a client from that used to advertise in the magazines, press
releases and also in those directories which the sales people claimed its effectiveness. She signed up for all and exhausted her advertising budget online and off line. At the end of 3 months, she
did not see any improvement in her business and suffered terribly.
Then she was approached by a PPC agency which advised her that advertising on search engines is the best way to go about getting instant sales and targeted audience. Things went well for her in the first few months, but then the company which she has engaged charges her high amounts of management fees and the profits she made could not cover her marketing expenses incurred.
One day, she chanced upon an our ad on Google search engines and realized that an agency choice is also necessary to run her advertising campaign well. At
WebClicks Singapore, we provide customized tools that made her PPC campaign kick-off well and on auto-pilot. Her sales doubled visibly and her Cost Per Click (CPC) reduced dramatically. Due to the customer confidentiality, we are allowed to disclose her identity.
So as one of the privileged readers of this article and you would like to generate more sales and business leads, contact WebClicks Singapore for a free consultation. Switch to us and start saving up to 60% on your PPC advertising campaigns.
