In this article we will explain to you the tips & tricks of Search Engine Optimization (SEO). Although every search engine spiders and bots work differently to retrieve the search results, most of them do follow the same rules to present an accurate and precise output in the search queries.
We can divide all the SEO work into six simple steps for a successful optimization campaign.
1. Identifying and understanding the nature of the business needs
Firstly, you can analyse and identify the nature of the business and its targeted audience. Then, collect completed information on the website you will be working on. This information would help you saving a lot of effort while optimizing your website in the future.
Next, check for all possible opportunities and review your competitor websites operating in the same market space. This is a very important step for SEO and should not be neglected as you need to know who are your competitors are before you can use SEO as an advantage.
2. Make a list of targeted keywords
Choose relevant and popular keywords for optimizing a website effectively. This is something that will directly reflect your efforts. The right keywords can give you a good business deal and targeted traffic whilst the wrong keywords will get all your efforts in vain. So be real careful while choosing those keywords. For those who wish to relieve this tedious effort you can engage a SEO agency like WebClicks Singapore to do this job for you.
3. Designing the website
Design a website in a manner so that looks feel good for your viewers. Make sure all the internal links, codes and validations are working correctly. A well-designed website becomes easy to use and also gets return traffic on it.
You might have heard of the 3 clicks system to get you to your desired page. The same concept are used by the search engines. Your website needs to be easy to navigate and have updated rich contents which is useful. Writing of contents also known as copy writing can be outsourced to SEO agencies.
4. Writing the meta tags and contents
Description and keywords meta tags helps a lot in ranking high because all the search engines looks it at least once for getting the information about a page. Put your all important information in description meta tag which should not be more then 255 characters long. You can place all possible keywords and phrase using keywords meta tags. Be sure to put those in priority in the first few words of the tags, as this is useful.
5. Relevant Title
Give a relevant and small title which could be between 50 to 64 characters. Most of the search engines gives importance to title tag while indexing results. The title should be of an understandable manner and suitable for the primary language of your targeted search engines for optimal SEO results.
6. Directory and search engine submission
After completing all the five vital phases listed above, you can submit the website URL to major search engine and directories. It will take some time to list your site URL.This process is also known as off-site SEO, back-links or Link Building. This is very manual process which will require patience.
We can divide all the SEO work into six simple steps for a successful optimization campaign.
1. Identifying and understanding the nature of the business needs
Firstly, you can analyse and identify the nature of the business and its targeted audience. Then, collect completed information on the website you will be working on. This information would help you saving a lot of effort while optimizing your website in the future.
Next, check for all possible opportunities and review your competitor websites operating in the same market space. This is a very important step for SEO and should not be neglected as you need to know who are your competitors are before you can use SEO as an advantage.
2. Make a list of targeted keywords
Choose relevant and popular keywords for optimizing a website effectively. This is something that will directly reflect your efforts. The right keywords can give you a good business deal and targeted traffic whilst the wrong keywords will get all your efforts in vain. So be real careful while choosing those keywords. For those who wish to relieve this tedious effort you can engage a SEO agency like WebClicks Singapore to do this job for you.
3. Designing the website
Design a website in a manner so that looks feel good for your viewers. Make sure all the internal links, codes and validations are working correctly. A well-designed website becomes easy to use and also gets return traffic on it.
You might have heard of the 3 clicks system to get you to your desired page. The same concept are used by the search engines. Your website needs to be easy to navigate and have updated rich contents which is useful. Writing of contents also known as copy writing can be outsourced to SEO agencies.
4. Writing the meta tags and contents
Description and keywords meta tags helps a lot in ranking high because all the search engines looks it at least once for getting the information about a page. Put your all important information in description meta tag which should not be more then 255 characters long. You can place all possible keywords and phrase using keywords meta tags. Be sure to put those in priority in the first few words of the tags, as this is useful.
5. Relevant Title
Give a relevant and small title which could be between 50 to 64 characters. Most of the search engines gives importance to title tag while indexing results. The title should be of an understandable manner and suitable for the primary language of your targeted search engines for optimal SEO results.
6. Directory and search engine submission
After completing all the five vital phases listed above, you can submit the website URL to major search engine and directories. It will take some time to list your site URL.This process is also known as off-site SEO, back-links or Link Building. This is very manual process which will require patience.
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