Hair Removal 101

Its coming to the year end and everyone is busy with their shopping and getting ready for the New Year. The Chinese New Year is just like in 2 months and its time to look good. Removing unwanted hair is the next thing to do this year end. 

Of course you all would know that there are many different types of hair removal processes. Some resort to shaving to remove the unwanted hair. Some do waxing, some use cream to let the hair drop off, and some use electrolysis to remove the hair. But there is a method here which is quite popular now in Singapore for hair removal by reducing the hair growth and roots.

Let me now share with you the different types of hair removal we have discussed earlier.

Shaving

Shaving is inexpensive, quick, and you can do it at home. I would not recommend shaving the hair on your face because it will grow back quickly. Instead get that hair waxed or removed with laser hair removal.  There are two main problems associated with shaving.  The first issue is that the hair grows back quickly since you only remove the hair at the skin’s surface, not the root.  The second problem associated with shaving is really a myriad of problems:  red bumps, irritation, and ingrown hairs. (By the way, it is a myth that shaving will cause hair to grow back thicker and darker) Using moisturising shaving creams and a sharp, new razor when you shave can help eliminate those problems, but I would recommend waxing or having laser hair removal instead if you continually suffer from those problems. Both of those hair removal efforts involve an investment of both time and money on your part, but I feel both are well worth it for the results.

Waxing

Aesthetics doctors spend a lot of time in school practising waxing.  Practice makes perfect basically. Waxing removes the hair from the root so that it takes a lot longer to grow back – between 6 to 8 weeks usually. There are plenty of home wax kits that you can buy and try in the privacy and comfort of your home, but ideally I think you should leave waxing to a professional especially if you want your bikini areas and face waxed. By the way, never wax your own eyebrows! That is just a recipe for disaster; leave it to the professionals.  Tweeze at home if you need to touch up your eyebrows.  Waxing is actually more complicated than it appears. The aesthetician needs to understand how the hair grows in the area that is being waxed, what temperature the wax should be at, and also needs to prepare the skin properly before the wax treatment and treat it properly after the wax treatment. Like I said -  perhaps you want to leave this one to the professionals. Also it is extremely important to sanitize while waxing. So if you do go to a spa for waxing be sure it is very clean. Another reason to go to a spa for waxing is the fact that wax is messy. It drips everywhere very easily and is not easy to clean once it has dripped.  Waxing can be quite painful so if you have a low pain tolerance; take a painkiller about an hour before your treatment. The area that has been waxed can remain red and sensitive for a long time after waxing; you can even bleed from waxing. Personally I’ve been red for an hour or more after waxing. So I wouldn’t plan on going on a date right after having your upper lip waxed. Waxing leaves your skin very smooth, but you can breakout after waxing.

Electrolysis

Electrolysis is the only permanent form of hair removal since it kills the hair bulb at its source with electricity. I’ve never tried electrolysis, but I know from a friend who has that done and is quite painful. It also takes a long time to get the desired results from electrolysis, and as far as I know, it’s a very painful procedure and you need to have extreme high level of tolerance to pain. Else, this method of hair removal, is just a dream. Of course, the numbing cream if you apply, will not really give you the numbing effect for this procedure. We are talking about electricity. Ouch!

Laser Hair Removal

Laser hair removal is becoming more and more and more popular for a reason – it works. Results vary so don’t expect a miracle when you do laser hair removal. But I definitely think that if you have the budget for laser hair removal you should try it. I had IPL hair removal on my bikini area and it worked wonderfully. Do not go to a place that guarantees to remove all your hair permanently with laser treatments. It is actually illegal to make that claim.  There are so many different types of lasers in the market and new ones are coming out each day. Glad that my machine is one of the newest in the market.

Do give me a call if you need to enquire about laser hair removal. I would be glad to see you and explain to you in details. Call Dr Cindy Yang today.

Enhance your Health with Advanced Pilates

For anybody trying to increase their fitness levels and enhance their general health, Pilates is always a great choice. This routine was created to help people steadily improve their health without subjecting themselves to the dangers of damaging their joints, muscles and back. It has been really renowned since its launch virtually 100 years ago.

For people who have already had some experience with Pilates, you will be able to proceed to improve your health by taking advanced Pilates programs developed to teach you further techniques and give you more exercise regimens. This is the best way to gradually improve the length of time that you spend doing workouts without pushing yourself too far which can lead to injury.

Some of those who practice advanced Pilates choose to do so as a result of old injuries that must be treated carefully, or as they are concerned about pushing themselves very hard and straining muscles. It is vital to bear in mind that most forms of Pilates can be adjusted with a view to fit in the user, depending upon how your instructor feels you are doing, and what health benefits you can gain from doing the exercises in a slightly different way.

For instance, if you have been having back pain for several years, then a program of advanced Pilates can start to rectify the damage by adjusting the exercises to take that into consideration, or you will be able to start utilizing the equipment like aero Pilates exercise boards to rectify your posture and enable you to carry your body in a more balanced position.
Your advanced Pilates instructor can guide you in what you should do in order to do these exercises, but several people don’t realize that you might require a lot of equipments in order to do the exercises properly. For instance, you might want to look into how the aero Pilates machines will enable you to correct your joints while not putting stress on them, which is one of the proposed methods behind this form of exercise.

While you are taking Pilates courses, you will need to purchase the equipment which is needed to perform the workouts appropriately, particularly the Pilates machine that is fitted with elastic cords allowing you to work out your entire body while not causing impact damage to your bones, joints or ligaments. This kind of equipment could be expensive, and few people prefer to choose the much more cost efficient Pilates ring, although this lacks the flexibility of the machine.

Google's New SEO Rules and Tips

Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions. Major updates like this can happen a few times a year at Google, which is why picking the right Search Engine Optimization (SEO) company can make the difference between online success and failure. However, it becomes an increasingly difficult decision when SEO firms themselves are also suffering from the Allegra update.

Over-optimization may have played the biggest part in the dropping of SEO-guy.com from the top 50 Google results. Filtering out web sites that have had readability sacrificed for optimization is a growing trend at Google. It started with the Sandbox Effect in late 2004, where relatively new sites were not being seen at all in the Google results even with good keyword placement in content and incoming links. Many thought it was a deliberate effort by Google to penalize sites that had SEO work done. It's a few months later and we see many of the 'sandboxed' web sites finally appearing well for their targeted keywords.

With 44 occurrences of 'SEO' on the relatively short home page of SEO-guy.com, and many of them in close proximity to each other, the content reads like a page designed for search engine robots, not the visitor. This ranking shift should come as no surprise to SEO professionals as people have been saying it for years now: Sites should be designed for visitors, not search engine robots. Alas, some of us do not heed this is and feels the pain when search engines finally make their move.

One aspect of SEO is that it also affects link popularity development. After observing the effects of strictly relevant link exchanges on many of our client's sites recently, we've noticed incredibly fast #1 rankings on Google. It seems Google may be looking out for links pages designed for the sole purpose of raising link popularity and devalues the relevance of the site. 

After all, if a links page on a real estate site has 100 outgoing links to pharmacy sites, there must be a lot of content on that page completely unrelated to real estate. Not until now has that been so detrimental to a site's overall relevance to search terms. It goes back to the old rule of thumb: Make your visitors the top priority. Create a resources page that actually contains useful links for your site users. If you need to do reciprocal linking then keep it relevant and work those sites in with other good resources.

Keeping up with the online search world can be overwhelming for the average small business owner or corporate marketing department. Constant Google changes, MSN coming on the scene in a big way, and all the hype around the new Become.com shopping search function can make heads spin. But just keep things simple and follow the main rules that have been around for years. Google, as well as other search engines, won't ever be able to ignore informative, well written content along with good quality votes from other web sites.

Search Engine Optimization (SEO) Tips & Tricks

In this article we will explain to you the tips & tricks of Search Engine Optimization (SEO). Although every search engine spiders and bots work differently to retrieve the search results, most of them do follow the same rules to present an accurate and precise output in the search queries.

We can divide all the SEO work into six simple steps for a successful optimization campaign.

1. Identifying and understanding the nature of the business needs

Firstly, you can analyse and identify the nature of the business and its targeted audience.  Then, collect completed information on the website you will be working on. This information would help you saving a lot of effort while optimizing your website in the future.

Next, check for all possible opportunities and review your competitor websites operating in the same market space. This is a very important step for SEO and should not be neglected as you need to know who are your competitors are before you can use SEO as an advantage.

2. Make a list of targeted keywords

Choose relevant and popular keywords for optimizing a website effectively. This is something that will directly reflect your efforts.  The right keywords can give you a good business deal and targeted traffic whilst the wrong keywords will get all your efforts in vain. So be real careful while choosing those keywords. For those who wish to relieve this tedious effort you can engage a SEO agency like WebClicks Singapore to do this job for you.

3. Designing the website

Design a website in a manner so that looks feel good for your viewers. Make sure all the internal links, codes and validations are working correctly. A well-designed website becomes easy to use and also gets return traffic on it.


You might have heard of the 3 clicks system to get you to your desired page. The same concept are used by the search engines. Your website needs to be easy to navigate and have updated rich contents which is useful. Writing of contents also known as copy writing can be outsourced to SEO agencies.

4. Writing the meta tags and contents

Description and keywords meta tags helps a lot in ranking high because all the search engines looks it at least once for getting the information about a page. Put your all important information in description meta tag which should not be more then 255 characters long. You can place all possible keywords and phrase using keywords meta tags. Be sure to put those in priority in the first few words of the tags, as this is useful.

5. Relevant Title

Give a relevant and small title which could be between 50 to 64 characters. Most of the search engines gives importance to title tag while indexing results. The title should be of an understandable manner and suitable for the primary language of your targeted search engines for optimal SEO results.

6. Directory and search engine submission

After completing all the five vital phases listed above, you can submit the website URL to major search engine and directories. It will take some time to list your site URL.This process is also known as off-site SEO, back-links or Link Building. This is very manual process which will require patience.

Acne Treatments for Acne Conditions

Acne treatment is one of the most common reasons patients come to our clinics. Although acne tends to affect most of the population in their teenage years, it is still very much prevalent in adults with up to 40-50% occurring in their 20s and 10-20% in their 40s.

The cause of acne is multi-factorial and comprises of four main components – increased sebum or oil production, follicular hyperkeratinisation causing clogged pores, presence of the bacteria, Propionibacterium acnes, and inflammation. Therefore acne treatment needs to be aggressive from the start using a combination of treatments against each of the factors. However there is no single universal treatment plan for all patients with acne as each individual has a different clinical presentation of acne and also responds differently to treatment. A customized acne treatment plan needs to be formulated after consultation with the doctor and may be even be changed along the way during treatments.

The various components of an effective acne treatment plan is made up of the following:

A. Topical Medications

This includes the application of retinoids, antibiotics and benzoyl peroxide that are in a cream or gel form. This aims to reduce the clogged pores (comedones), kill the bacteria and decrease inflammation. The doctor will advise the appropriate combination and frequency of use. Topical retinoids and antibiotics may sometimes cause mild skin irritation such as redness, itch or dryness.

B. Oral Medications

Retinoids and antibiotics may also be given orally. However these are usually reserved for more severe or resistant cases and is still combined with topical medications.

Oral isotretinoin is a very effective form of acne treatment. However it is associated with significant side effects. These include dry mouth, dry skin, nose bleeds and an increase in blood lipid levels. Patients are required to have blood tests before and during treatment. Isotretinoin also causes abnormalities in fetuses and is therefore not allowed in pregnant women. Female patients must also be counseled on contraception before they start treatment to avoid accidental pregnancies. Patients are also not eligible for laser and chemical peel treatments until 12 months after they have stopped oral isotretinoin. Oral antibiotics are more effective and work faster when compared to topical antibiotics. However their use increases the risk of antibiotic resistance in patients.

Hormonal therapy is also a useful part of acne treatment for female patients. Androgens acting at the sebaceous follicles cause an increase in sebum production. Hormonal therapy is indicated when oral isotretinoin is not appropriate for the patient or when the patient suffers from relapses very quickly after taking repeated courses of isotretinoin. It is also useful when the patient wants to control her menstrual cycle or wishes to have contraception along with acne treatment.

C. Adjunctive Therapy

The above forms of acne treatment mentioned are the conventional treatments that have been practised for many years. Lately, several forms of physical treatments have emerged as adjunctive therapy which aims to make acne treatment more effective and work faster. These include new technologies and clinic procedures such as light and laser therapy, photodynamic therapy, chemical peels and comedone extraction and injections into the inflamed nodules. These forms of acne treatment are growing in popularity in patients who are not keen on taking oral medications or are not comfortable with the potential side effects of medications.

Light and laser therapy include intense pulsed light (IPL), broad-spectrum continous-wave visible light (blue and red) and lasers. The bacteria responsible for acne, Propionibacterium acnes, produces a certain chemical called porphyrins. Porphyrins, when activated by blue light, damages the bacteria thus destroying it. While blue light kills the bacteria, it does not penetrate the skin very deeply. Red light, although less effective in killing the bacteria,  can reach deeper into the sebaceous glands  and also has anti-inflammatory properties.
In photodynamic therapy, chemicals are applied first so that subsequent light therapy may be more effective in killing the bacteria.

Chemical peels are used in acne treatment to encourage exfoliation of dead skin as well as decrease the clogged pores. Chemical peels using glycolic acid or salicylic acid are commonly used although salicylic acid is felt to better penetrate into the sebaceous glands and also have an additional anti-inflammatory effect compared to glycolic acid. Daily acne cleansers are formulated with a lower concentration of salicylic acid compared to chemical peels.
Occasionally large painful, persistent nodules or cysts can develop. The doctor can administer intralesional injections of triamcinolone, a form of steroid, to quickly reduce the pain and swelling.

Acne will always be a challenging condition to the doctor as its presentation and response to treatment varies among individuals. Acne scars are the result of the inflammatory lesions and patients who have the habit of picking at their acne. Currently options for the treatment of acne scars include excision, punch excision, subcision, cryosurgery, dermabrasion, microdermabrasion, chemical peels, ablative lasers, nonablative lasers and fractional lasers. Acne treatment needs to be started early and aggressively to reduce the resulting physical and psychological scarring on patients. 

Get a Pilates body on the Go

"In 10 sessions you'll feel the difference, in 20 sessions you'll see the difference, and in 30 sessions you'll have a different body." - Joseph H. Pilates

A miracle? Not really. What is it about this movement method that dancers, athletes and celebrities are raving about? And most importantly, how can it help you get in shape?

Pilates was developed from the rehabilitation techniques of Joseph Pilates, a safe, sensible exercise system through the use of a floor mat or equipment that will help you look and feel your very best. No matter what your age or condition, it will work for you. Pilates improves core strength, flexibility, agility and economy of motion. It can even help alleviate back pain and other chronic ailments. What’s more the emphasis on proper breathing technique can also help to reduce stress.

Pilates works as a system of exercises that works to stretch and strengthen your muscles at the same time. This means that one can build strength without excess bulk, creating a sleek, toned body with slender thighs and a flat abdomen. What’s more, conventional workouts tend to build short, bulky muscles - the type most prone to injury. Pilates elongates and strengthens, improving muscle elasticity and joint mobility. Pilates conditions the whole body, even the ankles and feet. No muscle group is over trained or under trained. Your entire musculature is evenly balanced and conditioned, helping you enjoy daily activities and sports with greater ease and less chance of injury.

Over at The Moving Body, we provide group and private Pilates classes for individuals who are looking for personalised training or just enjoy the fun of working in a group.We’ve  taken it up a notch by designing a portable workout that clients can take with them on their travels. Here is a peek at Pilates Stretch on the Fitbar, a work out designed specially to free the body for better movement. It marries the benefits of using a portable foam roller (The Fitbar) to release tight muscles in the body whilst challenging the body when used as a prop for Pilates Exercises. Try out these exercises today or better still try out a class at The Moving Body, call 62351051 for bookings. You can try out more Portable Pilates routines at The Moving Body every Mon 630pm, Thur 9am and sat 12pm. Classes are $30 for a walk-in session and $250 for 10 sessions.

The Moving Body

Since 2009, The Moving Body has been providing Pilates, GYROTONIC® exercise and Physiotherapy in Singapore. In late 2010, The Moving Body moved to its current premises at the street level of Robertson Walk, Singapore where it is now much bigger and more convenient for clients. The Moving Body also provides Deep Tissue Massage or Sports Massage Therapy to complement its exercise offerings.

The Moving Body remains to focus on providing fitness, sports conditioning and rehabilitation to a wide group of people. Our clients range from teenagers to seniors and everything in between. We have people who come in to improve their posture, muscle tone, and joint mobility. We have trained and are currently helping athletes train for their sports. We have had runners, cyclists, swimmers, golfers and dancers as well.

Our Physiotherapy department helps people in their rehabilitation programs, from people who suffer from chronic pain, injuries and accidents. Our therapists are able to combine physiotherapy with Pilates or GYROTONIC®  as part of the treatment programs to help in the rehabilitation. We call this Movement Therapy. Our instructors and therapists are certified to work with expecting and new mothers. And we have people who come in simply because they want to make a change to their life.

The Team at The Moving Body consists of more than 10 certified instructors, physiotherapists and massage therapists.

The Moving Body has a complete range of equipment. The Pilates Private (1-on-1) area has a full set of Pilates apparatus and reformers. Our group class room has 6 Pilates reformers  to provide a personalised session in a class. In addition to these, The Moving Body has the most GYROTONIC® exercise towers in Singapore. The studio has 6 towers plus 3 apparatuses.

For our client’s comfort and convenience, the studio has its own shower facility, change rooms and restrooms. So if you plan to squeeze your exercise routine or massage in between your busy day, you can simply come as you are and leave refreshed and energized.

The studio has an in-house café, Sprout, which serves sandwiches and light snacks. Sprout also offers fresh fruit and vegetable juices and smoothies.

RSS Feeds and its importance to Link Building for SEO

You always hear that that one of the process of doing SEO is by Link Building. This is very true indeed, but your Link Building efforts could go down the drain if the search engines do not index these websites which you build the links in. This is akin to having a website without any submission to search directories having them unsearchable on any search engines.

RSS Feeds also known as Atom or Live Feeds, are normally done on RSS Feeds websites and Blogs. There are 2 ways in which you can do to get those backlinks indexed for your SEO. One popular way is to submit the backlinks to the Top 10 RSS Feeds websites. But these RSS Feeds websites normally do not allow you to submit more than 10 links whereas the Link Building which you do is towards hundreds and thousands of websites.

So the other method which we encourage is to use RSS Feeds on your website together with other blogs. You might not know it, but search engines love blogs. Blogs are indexed daily and sometimes even hourly for some major one. 

Firstly, create a blog at blogspot.com or blogger.com. We recommend blogspot.com as this belongs to Google, the world’s most popular search engine. Give the blog a very niche name, or a name which is very cheesy, you can use popular keywords as names for these blogs. For example, gold prices is dropping or recession is doom etc..These are good and important keywords which are being searched daily.

Do not use create very high competitive keywords like make money, fast money etc. as your title as the high competition forces these sites to be in 2^nd priority. For instance, since Apple has launched its iphone4s, you might want to create a blog name related to iphone4s. Like iphone4s-features, or iphone4s-singapore, or iphone4s-jailbreak.

Next is to create some good articles and juicy news inside and submit as posts. These posts which you will submit are known as RSS Feeds. Now if you can recall, we mentioned earlier on Link Building and indexing of backlinks? Now create a separate post with a list of all the links which you have build a backlink in like www.webclicks.sg. Do make sure the links are of do-follow, means it is clickable and exclude any commas or any punctuations. Submit each backlink per line like regular posts. The search engines love blogs and will index these backlinks which you have created.

Lastly, go to any Top 10 RSS Feeds websites and submit your blogs to these RSS sites, e.g. squido, technocrati etc..

You are all done up!  Soon your backlinks will indexed and realised! You should climb up the rankings in about 3 to 4 weeks time. Should you want to know a faster way to index your backlinks, you can contact WebClicks Singapore.

Healthway Medical Group, Island Orthopaedic Group

Healthway Medical Corporation Limited is Singapore’s largest network of private medical centres and clinics offering quality healthcare services across the medical value chain in primary healthcare, dental and specialist services. Operating from a centralized platform, the Group is able to leverage on shared patients and resources among each of our medical specialty groups. This enables us to serve an increasing number of patients and develop more specialist services and facilities to meet the rising healthcare needs of our patients.

Our mission is to provide high quality medical services and facilities that are both accessible and affordable to patients in the markets that we serve.

The healthcare sector of many countries in this region, from Singapore to China has similar characteristics: ageing populations, increasing disposable incomes and positive governments’ policies towards private healthcare. Underpinned by increasing demand, Healthway Medical’s network of clinics and specialist centres in Singapore and China will continue to grow, and strengthen our leadership position in the region’s healthcare industry.

Island Orthopaedic Group comprised of Island Orthopaedic Consultants and SportsMed Central was established in 1995. It is a large team of senior orthopaedic and sports surgeons/physicians practicing at all the major private hospitals¹ and medical centres in Singapore. As a team, the Specialists specialize in general and reconstructive orthopaedics and trauma, reconstructive spine surgeries (including minimally invasive approaches) and sports medicine and surgery.

Their combined expertise ensures patients receive holistic care for a wide spectrum of musculoskeletal and orthopaedic conditions. Their advanced surgical techniques enable patients to have smaller scars, less blood loss and post operative pain, shortening their hospital stay, which in turn lowers their hospital bill sizes. Patients are also able to return more quickly to their work and resume their normal activities.

Healthway Medical Specialists and their nursing team are dedicated and committed to local and overseas patients and their families during their recovery period.

For appointments and enquiries, please call 6356 0588 (during office hours) and 6631 9268 (after office hours).

Visit us at http://www.healthwayspecialists.com

1. Mount Alvernia Hospital, Gleneagles Hospital, Mount Elizabeth Hospital and Novena Medical Centre.

Healthway Medical Corporation Limited, Healthway Medical Group

Healthway Medical Corporation Limited is Singapore’s largest network of private medical centres and clinics offering quality healthcare services across the medical value chain in primary healthcare, dental and specialist services. Operating from a centralized platform, the Group is able to leverage on shared patients and resources among each of our medical specialty groups. This enables us to serve an increasing number of patients and develop more specialist services and facilities to meet the rising healthcare needs of our patients.

Our mission is to provide high quality medical services and facilities that are both accessible and affordable to patients in the markets that we serve.

The healthcare sector of many countries in this region, from Singapore to China has similar characteristics: ageing populations, increasing disposable incomes and positive governments’ policies towards private healthcare. Underpinned by increasing demand, Healthway Medical’s network of clinics and specialist centres in Singapore and China will continue to grow, and strengthen our leadership position in the region’s healthcare industry.

Nobel Specialist Practice is a leading and established specialist group practice with a large team of senior consultants from surgical and non-surgical disciplines. Located at major private hospitals and medical centres in Singapore¹, Nobel Specialists Practice offers a wide array of specialties in the area of psychiatry, colorectal surgery, otolaryngology, cardiology, ophthalmology and respiratory.

As a specialist practice of Healthway Medical Group, Nobel was formed in 2009. It has since expanded into 13 clinics located in the central to heartland districts like Ang Mo Kio.

In 2011, an Endoscopy Centre with an outpatient, endoscopic facility, specializing in performing endoscopy procedures was set up in the heart of Orchard Road. Its endoscopy suite is fully equipped with state-of-the-art equipment supported by a full team of nursing staff. Together with our Healthway Medical Specialists who are accredited with the Specialist Accreditation Board, they are  dedicated to providing superior medical care.

The Centre adopts best practices and provides efficient, private and cost-effective treatment at competitive rates, ensuring endoscopy services is made accessible to all. It is approved by Ministry of Health (MOH) to be a colonoscopy screening centre. As an approved facility, it enables persons to use their own or their immediate family member’s Medisave² for Screening Colonoscopies.

The combined expertise of our Specialists at Nobel Specialist Practice ensures our patients receive better care for a wide spectrum of medical conditions that requires invasive and non-invasive treatments and procedures.

Our team is dedicated to bring quality and integrated specialist care to both local and overseas patients

Our uncompromising medical service standards helmed by these medical and healthcare professionals ensures patients from all walks of life receive care and attention at all times.

Visit us at http://www.healthwayspecialists.com

1.     Mount Alvernia Hospital, Gleneagles Hospital, Novena Medical Centre and TripleOne Somerset.
2.     For Singapore citizens and Permanent residents.

Your Budget Matters in PPC

PPC as you all know is the acronym for Pay Per Click advertising. PPC is done mostly through Search Engine Marketing (SEM) whereby businesses advertise in the search engines like Google, Yahoo and Bing. Now PPC has also moved into social websites like YouTube and Facebook and opens up more areas of targeted audience. Advertising through PPC means you incur costs only when someone clicks on your ads but yet enjoy the free broadcast of your ads known as impressions.

In whichever country you are in, you can be assured that there is an available advertising platform as long search engines are being used e.g. Google AdWords or Yahoo Advertising. You will need to plan out your budget right as having too low a budget is not healthy and too high is not either.

Very often, advertising agencies will claim they are Google Certified, or Google Partner Authorized Reseller status. This means that they have been certified by Google to run the ads the way Google instructed as a Partner or Authorized Reseller and have a marketing spending quota to achieve. This means they are obliged to encourage you to increase your daily budget to meet their status requirement.

But why does your budget still matters? Take for example if the average Cost Per Click (CPC) is $0.50 and PPC campaign budget is $10.00, this should get about 20 clicks. But then when the campaign is run with the low budget, the high competition in the keywords will lead Google to “seldom” show your ads online and thus giving you lesser impressions. This in turn reduces your CPC to a state of "no clicks".

Real Life Case Study

Client A has budgeted his PPC campaign for Design services at just $10 a day. They have an average of 800 impressions a day but with no clicks. The PPC campaign ran for 2 weeks and there were still no clicks. Why is this so? Because Google will sense that your budget is not enough to be spent and thus limit the number of impressions it will show in your ads and will only show at the lower position or on another page so that people will not click on your ads so fast.

Imagine if Google were to wipe out your $10.00 in a day, you may be discouraged to continue your PPC campaign with Google. But if we are to raise the daily budget to $25.00 a day, amazingly on the very same day itself, the number of impressions exceeds 5000 and there were 63 clicks. Each CPC averages only $0.39.This shows that your daily budget is very important in the PPC campaign.

Client B has just started a SEO agency and wanted a daily budget of just $10.00 to run his PPC campaign with popular keywords like SEO Singapore, SEO in Singapore, SEO Services, SEO company and all SEO related keywords. Similarly, for the first week of his PPC campaign there were "no clicks" on his ads. Only upon raising the daily budget to $50, did he get more impressions and more clicks.

Further on into PPC campaigns, with good traffic and number of clicks, optimization can be used to reduce the CPC of each click to bring in quality and convertible traffic for business sales leads.

Eager to find out the right daily budget to be set? Contact WebClicks Singapore for a free quote on your industry and start seeing how much savings you can achieve in your PPC campaign. Request for a presentation from us today!

SEO with the Good & Bad Guys

So what is the difference between how Good & Bad Guys implement SEO? Interested to find out the Good Guys do it? Then read on.

We always hear people talking about SEO with the bad guys on how they use black hat methods to optimize their websites for better search engines rankings. But we do not hear people talking about the good guys which do SEO differently.

There are many ways to do SEO as there are different definitions of SEO. A simple explanation of SEO is to bring traffic to your website that actually brings in conversion. There is also another definition of SEO which is the trend nowadays where people want their keywords to be found on the search engines. But what they do not understand is their choice of keywords may not be the right one that brings in the right traffic.

For instance, WebClicks Singapore specializes in SEO services targeting the Singapore market. We brainstorm our choice of keywords so that people can find us on the Internet. We need to be certain as there could be many keywords variations which people could search on the Internet and predicting their search patterns is very hard, even with the assistance of what search engines has indexed.

The examples of possible keywords variations are:

    SEO

    SEO Singapore

    Singapore SEO

    SEO in Singapore

    SEO Services

    SEO Services in Singapore

    SEO Marketing

    Cheap SEO

    SEO Company in Singapore

    Singapore SEO Company and etc.

For companies seeking to implement SEO, I would suggest that they consider the methodology of how their websites is being optimized and not just wanting their keywords to be indexed as a guarantee. As shown above, just quoting “SEO Service in Singapore” gives us more than 10 keywords variations.

So which is the one to choose where all of them weigh the same on search entries? If you were to select all the keywords as guaranteed keywords, the total bill for the cost of SEO could be a big bill to you!

WebClicks Singapore is one of the good guys in SEO, we do it in the white hat and the proper way to ensure your choice of keywords get in high ranking and you are brought in with proper and targeted traffic so that you get the conversion you desire.

Contact WebClicks Singapore today for a no obligation proposal on how we could optimize your website to the top today!

SEO with Google+

Google+ the new social feature from Google aims to change how internet users share content. So how does this affects your website on being found on the Internet?

We have heard of the Google+ which allows us to “like” aka “+1” and share with our friends. This feature is not new and looks very similar to that of the “like” or “share” features in Facebook or the “follow” feature of Twitter.

The only difference is that with Google+ you will need to add your friends to your “Google Circles”, which gives users the ability to share content with specified groups, or "circles" of people. As users build these circles they will be able to see the files, links, web, pages, music that is being liked and shared. These contents will also have a +1'd in Google's search engine results pages which could be ranked as relevant.

Will SEO be affected with Google+?

SEO is the acronym for Search Engine Optimization which aims to display results based on organic traffic search queries. This also means that websites which have relevant pages to the users which bring up the ranking of the search queries. By adding a +1 to a search results and sharing with your friends, you are indicating to Google as a search engine provider that this search results is good and relevant and why you should be sharing with your friends and others. This also reinforces Google’s policy of creating the best user experience for internet users.

Facebook and Twitter have also high influences on search engine rankings for websites. Some indications showed that re-tweets of a link on Twitter affects how the page is indexed on the search engines. The social shares from Facebook likes also affects on how the page is indexed in a similar way.

Most professional SEO agencies in Singapore do not want their clients to know this as a fact as they are afraid that customers will implement SEO on their own. But simple as it may looks, Google+ is just now one of the considering factors of SEO and the recommendation is to implement Google +1 button in your website to start ranking well.

 
If you have a Google account, +1 on our website to show that we mean something to you!

Get your sales frying like hot pans using Search Engine Marketing with PPC

Start using Search Engine Marketing (SEM) with Pay Per Click (PPC) to increase business leads for more sales!

In the olden times, people do business by putting pages of advertisements outside the windows of their shops. Then came newspapers with the classifieds section with ad spaces and people started advertising aggressively in them. During those times, businesses benefited from advertising in the newspapers and brought in large sales volume. But advertising on the newspapers is history and is rather expensive when compared to the latest trends in advertising.

The classifieds section costs about 35 dollars for a 3-line advertisements. But not many has turn to classifieds nowadays as its more catered to the job market, property and automobile markets, though many have turn to online portals to advertise for their businesses nonetheless. Standard quarter page advertisements in the newspapers will cost you easily $4000 and up to about $30,000 for a full page color advertisement in the daily newspapers.

Now there is a much more economical way to advertise. Using the latest internet search engines to target the specific markets to advertise your business. This process of Search Engine Marketing (SEM) is known as PPC, also known as Pay Per Click advertising. 

PPC also means that the advertiser only pays when an interested person clicks on the ads. The advertiser does not need to pay anything when no one clicks on the ads but yet enjoy the benefit of having their ads being broadcast for free also known as impressions.

Forget all those sales gimmicks of having premium listings in portals or directories to place your banners. There is no targeted traffic and what you are paying for is to have a presence in their websites that's all! You are just paying for free impressions. The chances for a customer conversion is also very minimal and you are just merely wasting your advertising budget.

Real Life Case Study

We have a client from that used to advertise in the magazines, press releases and also in those directories which the sales people claimed its effectiveness. She signed up for all and exhausted her advertising budget online and off line. At the end of 3 months, she did not see any improvement in her business and suffered terribly.

Then she was approached by a PPC agency which advised her that advertising on search engines is the best way to go about getting instant sales and targeted audience. Things went well for her in the first few months, but then the company which she has engaged charges her high amounts of management fees and the profits she made could not cover her marketing expenses incurred.

One day, she chanced upon an our ad on Google search engines and realized that an agency choice is also necessary to run her advertising campaign well. At WebClicks Singapore, we provide customized tools that made her PPC campaign kick-off well and on auto-pilot. Her sales doubled visibly and her Cost Per Click (CPC) reduced dramatically. Due to the customer confidentiality, we are allowed to disclose her identity.

So as one of the privileged readers of this article and you would like to generate more sales and business leads, contact WebClicks Singapore for a free consultation. Switch to us and start saving up to 60% on your PPC advertising campaigns.

Choosing the right SEO Company in Singapore

Looking for the right SEO company to work with in Singapore? Then here are some tips to get you started with!

It has always been a great effort to find the right company to optimize your website for you and sometimes getting the right company is not just about saving a few dollars but the frustration that they do not achieve the targets they promise to achieve. As we are based in Singapore, I will share about the various SEO companies in Singapore.

SEO is the acronym for Search Engine Optimization. This means improving your website prominence so that it can be found organically in the search engines i.e. Google, Yahoo or Bing. Another meaning of SEO is to bring increased web traffic to your website where you can leverage on and get conversions.

When we find a SEO company, we are concerned with 2 main things namely:

• How can the SEO company deliver to my expectations
• Its value for services

As in SEO there will always be recurring costs, and these recurring costs are the maintenance fees which are going to be charged monthly. The purpose of having this maintenance is so that the SEO company will continue to optimize your choice of keywords to higher ranking and maintain the positions and bring up the traffic of the website.

The price factor of SEO that many companies charges comprised of the period of implementation which can range from $200,000 to as low as $8500 for a 20 page website and the maintenance fee. The maintenance fee is varies between a 10-15% of the total budget and is paid monthly. Payment of the maintenance fee normally comes in only after 4 to 6 months after SEO has been implemented and after Key Performance Indices (KPI) has been reached.

SEO professionals in general will tell you a common thing which is websites based on flash cannot be optimized, pages too little cannot optimize, website too new cannot optimize and a lot more. They will expect your domain to be a few years of age and already indexed by the search engines. But this is the lazy way of how a SEO company will perform.

Real Life Case-Study

Our website was built in August 2011 and in a span of 4 weeks, we have been indexed by Google and Yahoo and we have achieved 1^st page ranking for “SEO PROMOTIONS SINGAPORE” on Google! We have received good backlinks from many reputable websites as our website is well optimized.