Your Budget Matters in PPC

PPC as you all know is the acronym for Pay Per Click advertising. PPC is done mostly through Search Engine Marketing (SEM) whereby businesses advertise in the search engines like Google, Yahoo and Bing. Now PPC has also moved into social websites like YouTube and Facebook and opens up more areas of targeted audience. Advertising through PPC means you incur costs only when someone clicks on your ads but yet enjoy the free broadcast of your ads known as impressions.

In whichever country you are in, you can be assured that there is an available advertising platform as long search engines are being used e.g. Google AdWords or Yahoo Advertising. You will need to plan out your budget right as having too low a budget is not healthy and too high is not either.

Very often, advertising agencies will claim they are Google Certified, or Google Partner Authorized Reseller status. This means that they have been certified by Google to run the ads the way Google instructed as a Partner or Authorized Reseller and have a marketing spending quota to achieve. This means they are obliged to encourage you to increase your daily budget to meet their status requirement.

But why does your budget still matters? Take for example if the average Cost Per Click (CPC) is $0.50 and PPC campaign budget is $10.00, this should get about 20 clicks. But then when the campaign is run with the low budget, the high competition in the keywords will lead Google to “seldom” show your ads online and thus giving you lesser impressions. This in turn reduces your CPC to a state of "no clicks".

Real Life Case Study

Client A has budgeted his PPC campaign for Design services at just $10 a day. They have an average of 800 impressions a day but with no clicks. The PPC campaign ran for 2 weeks and there were still no clicks. Why is this so? Because Google will sense that your budget is not enough to be spent and thus limit the number of impressions it will show in your ads and will only show at the lower position or on another page so that people will not click on your ads so fast.

Imagine if Google were to wipe out your $10.00 in a day, you may be discouraged to continue your PPC campaign with Google. But if we are to raise the daily budget to $25.00 a day, amazingly on the very same day itself, the number of impressions exceeds 5000 and there were 63 clicks. Each CPC averages only $0.39.This shows that your daily budget is very important in the PPC campaign.

Client B has just started a SEO agency and wanted a daily budget of just $10.00 to run his PPC campaign with popular keywords like SEO Singapore, SEO in Singapore, SEO Services, SEO company and all SEO related keywords. Similarly, for the first week of his PPC campaign there were "no clicks" on his ads. Only upon raising the daily budget to $50, did he get more impressions and more clicks.

Further on into PPC campaigns, with good traffic and number of clicks, optimization can be used to reduce the CPC of each click to bring in quality and convertible traffic for business sales leads.

Eager to find out the right daily budget to be set? Contact WebClicks Singapore for a free quote on your industry and start seeing how much savings you can achieve in your PPC campaign. Request for a presentation from us today!

Get your sales frying like hot pans using Search Engine Marketing with PPC

Start using Search Engine Marketing (SEM) with Pay Per Click (PPC) to increase business leads for more sales!

In the olden times, people do business by putting pages of advertisements outside the windows of their shops. Then came newspapers with the classifieds section with ad spaces and people started advertising aggressively in them. During those times, businesses benefited from advertising in the newspapers and brought in large sales volume. But advertising on the newspapers is history and is rather expensive when compared to the latest trends in advertising.

The classifieds section costs about 35 dollars for a 3-line advertisements. But not many has turn to classifieds nowadays as its more catered to the job market, property and automobile markets, though many have turn to online portals to advertise for their businesses nonetheless. Standard quarter page advertisements in the newspapers will cost you easily $4000 and up to about $30,000 for a full page color advertisement in the daily newspapers.

Now there is a much more economical way to advertise. Using the latest internet search engines to target the specific markets to advertise your business. This process of Search Engine Marketing (SEM) is known as PPC, also known as Pay Per Click advertising. 

PPC also means that the advertiser only pays when an interested person clicks on the ads. The advertiser does not need to pay anything when no one clicks on the ads but yet enjoy the benefit of having their ads being broadcast for free also known as impressions.

Forget all those sales gimmicks of having premium listings in portals or directories to place your banners. There is no targeted traffic and what you are paying for is to have a presence in their websites that's all! You are just paying for free impressions. The chances for a customer conversion is also very minimal and you are just merely wasting your advertising budget.

Real Life Case Study

We have a client from that used to advertise in the magazines, press releases and also in those directories which the sales people claimed its effectiveness. She signed up for all and exhausted her advertising budget online and off line. At the end of 3 months, she did not see any improvement in her business and suffered terribly.

Then she was approached by a PPC agency which advised her that advertising on search engines is the best way to go about getting instant sales and targeted audience. Things went well for her in the first few months, but then the company which she has engaged charges her high amounts of management fees and the profits she made could not cover her marketing expenses incurred.

One day, she chanced upon an our ad on Google search engines and realized that an agency choice is also necessary to run her advertising campaign well. At WebClicks Singapore, we provide customized tools that made her PPC campaign kick-off well and on auto-pilot. Her sales doubled visibly and her Cost Per Click (CPC) reduced dramatically. Due to the customer confidentiality, we are allowed to disclose her identity.

So as one of the privileged readers of this article and you would like to generate more sales and business leads, contact WebClicks Singapore for a free consultation. Switch to us and start saving up to 60% on your PPC advertising campaigns.